As the anticipation for Eid Al Adha builds and Hajj pilgrims arrive in Saudi Arabia, the atmosphere is imbued with the spirit of giving and reflection. Fragrance plays a pivotal role during this period, symbolizing hospitality and creating enduring memories. This year, Ahmed Al Maghribi Perfumes, a luxury fragrance brand originating from the UAE, is launching a campaign that aligns with these values. The brand is introducing new perfumes, curated sets, and seasonal offers on its array of products, including perfumes, oud, fragrance oils, and home fragrances.
Having established itself as a well-known name across the GCC, Ahmed Al Maghribi Perfumes has expanded its reach to a global audience with more than 190 stores. It has earned recognition for fusing Arabian heritage with contemporary sensibilities, offering a portfolio that includes Dehn al Oud, concentrated oils, home fragrances, and meticulously curated perfume gift sets. With the rising demand for fragrances in KSA during Hajj and Eid, the brand is enhancing accessibility through its retail locations and online platforms, making it convenient for customers to purchase perfumes digitally.
This season, the brand unveils Flower Gris, a new fragrance crafted for daily wear and gatherings. It features a soft, clear opening that develops into a balanced scent, emphasizing long-lasting presence without being overwhelming. Additionally, Dulook, a recent release, merges elements of the past with a modern twist, offering depth typical of premier Arabic perfumes while maintaining a refined finish. The YA HAAJJ gift set adds a meaningful dimension to the collection, designed as a tribute for those returning from Hajj, and is part of a broader selection of perfume gift sets tailored for Eid visits and family gatherings.
The seasonal collection also includes Safa Marwah, Ya Taibah, and Labbaik gift sets, each echoing the significance of the Hajj journey. These sets offer a balanced mix of premium perfumes, oud, bakhoor, and concentrated oil, delivering a complete fragrance experience ideal for both routine rituals and special occasions. To celebrate the season, Ahmed Al Maghribi is offering discounts of up to 40 percent on select items in-store and online, addressing the heightened interest in perfumes during this festive period and ensuring quality is accessible to all.
A senior executive at Ahmed Al Maghribi Perfumes highlighted that their campaign is driven by purpose. “Hajj and Eid Al Adha are occasions for connection and contemplation. Our focus is on creating products that are both easy to gift and meaningful to receive. Every creation, from bestsellers to new launches and gift sets, stays true to tradition,” they stated, emphasizing the brand’s commitment to making luxury fragrances accessible. By aligning new offerings with its established product catalog, Ahmed Al Maghribi continues to cater to customers seeking reliable and traditional perfumes in KSA during this significant time of the year.