Spider-Man: Brand New Day has done what no film has done before it. The trailer for Tom Holland’s MCU film became the first in history to cross one billion views, reaching that threshold in just four days after its March 17 release. WaveMetrix analytics confirmed a count of 1.1 billion by Tuesday, writing Brand New Day into the permanent record books of digital entertainment.
The 24-hour results alone were earth-shattering. Brand New Day gathered 718.6 million views in its first day, overwhelming the record previously held by Deadpool & Wolverine’s teaser, which had generated 365 million views during its February 2024 Super Bowl premiere. Spider-Man: No Way Home’s 355.5 million-view 24-hour record was also beaten, as was Grand Theft Auto VI’s 475 million, which had been the entertainment industry’s gold standard for trailer performance.
Crossing a billion views in four days puts Brand New Day’s trailer among the most rapid accumulations of engagement in the history of online video. It reflects an audience that is not just interested — but obsessed. The level of cultural investment in Peter Parker’s ongoing journey, and in Tom Holland’s portrayal specifically, speaks to a relationship between character and audience that is extraordinarily rare in the history of cinema.
Brand New Day opens July 31 as the fourth MCU Spider-Man film from Sony, continuing from No Way Home’s $1.9 billion-grossing run in 2021. Director Destin Daniel Cretton and writers Chris McKenna and Erik Sommers have assembled a cast featuring Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film will also release in India in six languages, including Hindi, Tamil, and Telugu.
The trailer portrays a profoundly isolated Peter Parker — four years after No Way Home’s spell erased his existence from everyone’s memory, including MJ’s and Ned’s. Without support or recognition, he fights a new threat and reaches out to Bruce Banner for help. Fans poured their emotional reactions into social media in the form of reactions, memes, and affectionate renamed titles like “Spider-Man: Broke, Depressed, Alone, Heartbroken.”