The LIFT + GLO event in Brooklyn recently showcased the powerful synergy between carboxy therapy and physical fitness. Through a partnership between CO2Lift® and Pilote Pilates, the activation focused on the link between oxygen delivery and skin vitality. The event encouraged a shift away from reactive beauty treatments toward a more proactive and integrated approach to long-term health.
CO2Lift®, produced by Lumisque Inc., is a patented treatment that utilizes topical carboxy therapy to stimulate skin oxygenation. By triggering the Bohr effect, the treatment encourages the body to deliver increased oxygen to treated areas, improving hydration and elasticity. This science-backed technology is used worldwide by professionals to support proactive skin health and regeneration.
Hosted at the intimate Pilote Pilates studio in Brooklyn, the event invited health advocates and beauty insiders to experience the benefits of movement while wearing the CO2Lift® treatment. As participants moved through a Pilates routine designed to activate their core, their increased blood flow helped maximize the delivery of oxygen initiated by the mask. Lana Kerr, creator of CO2Lift®, noted that oxygenation is crucial for optimal skin repair.
The evening also served to promote HERgevity, a movement focused on advancing conversations on women’s health and longevity. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that HERgevity aims to empower women to take ownership of their health. The movement advocates for a holistic perspective on wellness, moving beyond reactive treatments to focus on preventative measures.
As the LIFT + GLO experience expands across the country, it will continue to bring science, education, and movement to a wider audience. Future events are planned to reach more cities, focusing on education and innovative health practices. By bridging the worlds of skincare and fitness, the initiative is setting a new standard for holistic women’s wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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